This is the dumbest thing I've ever heard.

[castalia]

Sci Fi Channel Changes Name

To Syfy Channel.

I shit you not.

Very telling is this paragraph:

“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” Howe said. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes” — areas of programming that have becoming increasingly important as the network has found ratings success with shows like Ghost Hunters, ECW: Extreme Championship Wrestling, and Destination Truth.

Yup, they're changing their name (but only the spelling, we can't be crazy about it!) so they can feel better about incorporating reality programming and wrestling. Way to be different, guys.

Comments

[zaftig46.livejournal.com]

Aaaaaahhhh... Wot? How does po-mo misspelling help this branding exercise? And more importantly, how much did the company who convinced them to do this get paid? Aaaaand, how much do you want to be that the people on this branding team have children with names like Crystle, and Madysonn (because you get more points in Scrabble?)

[castalianspring.livejournal.com]

I just can't imagine anyone pitching this idea to a board and not being met with hysterical laughter. I mean...Syfy! *snicker*